The first step in creating a global marketing mix is to:
A) create a new product
B) select the method of promotion
C) develop a thorough understanding of the global target market
D) set pricing policies
E) decide whether product modification is necessary

Question

Quizplus · Accepted Answer

Developing an understanding of the global target market is the first step,and market research results in knowledge of customer needs and wants that will guide product,price,promotion,and distribution decisions.

The First Step in Creating a Global Marketing Mix Is