AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.
A) product substitution
B) market differentiation
C) promotion adaptation
D) product invention
E) market diversification

Question

Quizplus · Accepted Answer

AFLAC altered its promotional strategy to reach the Japanese market.

AFLAC Has Had to Ditch the AFLAC Duck in Its