The steps of the consumer decision-making process in order are:
A) need recognition,alternative aggregation,reevaluation,purchase decision,postpurchase behavior
B) need positioning,stimulus response reactions,evaluation of alternatives,purchase decision,postpurchase behavior
C) need positioning,alternative aggregation and divestment,purchase decision,postpurchase evaluation
D) information search,need positioning,evaluation of alternatives,product trial,purchase decision,postpurchase satisfaction
E) need recognition,information search,evaluation of alternatives,purchase,and postpurchase behavior

Question

Quizplus · Accepted Answer

The correct order of the consumer decision-making process is need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior. Option E is the only one that follows this sequence. Option A has alternative aggregation before need recognition, which is incorrect. Option B has need positioning instead of need recognition, and stimulus response reactions, which is not a step in the process. Option C has need positioning instead of need recognition and alternative aggregation and divestment, which is not the correct step. Option D has information search after need positioning, which is incorrect.

The Steps of the Consumer Decision-Making Process in Order Are