Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.
A) nonaspirational
B) direct reference
C) membership
D) integrated
E) aspirational

Question

Quizplus · Accepted Answer

A nonaspirational group is a group the consumer attempts to maintain distance from and does not want to imitate in purchase behavior.

Jackie and Kevin Like to Eat at High End Restaurants