A few years ago,Toro introduced a small,lightweight snowblower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision-making process.
A) selective distortion
B) incorrect problem recognition
C) lifestyle dissonance
D) Americanization
E) selective exposure

Question

Quizplus · Accepted Answer

Selective distortion is a process whereby a consumer changes or distorts information that conflicts with his or her feelings or beliefs.

A Few Years Ago,Toro Introduced a Small,lightweight Snowblower Called the Snow