In the early 2000s,Levi Strauss invested millions of dollars to develop a website on which they could sell jeans directly to consumers.However,the effort was unsuccessful and the company switched course,announcing that jeans would be sold only through its retailer partners.This is an example of:

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Levi Strauss reintroduced an intermediary-its retail partners-between its products and consumers.This is an example of reintermediation.

In the Early 2000s,Levi Strauss Invested Millions of Dollars to Develop