A USManufacturer of Lighted Signs Used in Amusement Parks,at Outdoor Sports

A U.S.manufacturer of lighted signs used in amusement parks,at outdoor sports arenas,and for restaurant promotion wants to facilitate its market segmentation and targeting so data about the company are readily available and usable.The best resource for this company to use would be:

A) a large amount of marketing research,including scanner data and focus groups
B) other competing firms as a strategic alliance referral service
C) the government bidding processes
D) the North American Industry Classification System
E) derived demand