If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?
A) Responsiveness
B) Identifiability and measurability
C) Substantiality
D) Accessibility
E) Functionality

Question

Quizplus · Accepted Answer

Responsiveness is in force when a target segment responds differently (hopefully more positively)to the marketing mix than other segments.

If a Market Segment Is Especially Motivated by Coupons in Newspapers,which