Miller Lite's long-running "Great Taste...Less Filling!" advertising campaign was ranked by Advertising Age magazine as the 8th-best advertising campaign in history.Miller Lite was using _____ segmentation in this ad campaign.
A) geographic
B) demographics
C) psychographics
D) benefits
E) usage rate

Question

Quizplus · Accepted Answer

Benefits segmentation groups customers into market segments according to the benefits they seek from the product.

Miller Lite's Long-Running "Great Taste