Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:
A) psychographic variables
B) the method the company uses to make purchases
C) geographic location
D) personal characteristics of purchase decision makers
E) company size

Question

Quizplus · Accepted Answer

Psychographic variables are used in the consumer market.

Tower Fasteners Developed a Commanding Position in the Fastener Industry