A(n)_____ is a group of people or organizations for whom an organization designs,implements,and maintains a marketing mix intended to meet the needs of that group,resulting in mutually satisfying exchanges.
A) heterogeneous segment
B) target market
C) responsive segment
D) aggregated market
E) undifferentiated target

Question

Quizplus · Accepted Answer

This is the definition of a target market.

A(n)_____ Is a Group of People or Organizations for Whom