When a firm uses a concentrated targeting strategy,it can:
A) view the total market as receptive to its product
B) offer a highly specialized marketing mix
C) reach customers in two or more segments that might otherwise be missed
D) avoid the danger of putting all resources in one micromarket
E) concentrate on one generalized product to fit the mass market,maximizing sales volume

Question

Quizplus · Accepted Answer

Concentrated targeting focuses on one target market and develops a highly specialized mix.

When a Firm Uses a Concentrated Targeting Strategy,it Can