Marketing research has three functional roles.These roles are:
A) normative,descriptive,and explanatory
B) predictive,normative,and persuasive
C) descriptive,diagnostic,and predictive
D) flexible,interactive,and discovery-oriented
E) descriptive,explanatory,and predictive
Correct Answer:
Verified
Q23: Scanner-based research is a system of gathering
Q24: Competitive intelligence allows managers to predict changes
Q25: Everyday information about developments in the marketing
Q26: _ is the process of planning,collecting,and analyzing
Q27: _ is the creation of a large
Q29: The publisher of a Canadian business magazine
Q30: A(n)_ is an interactive,flexible computerized information system
Q31: Conferences and professional courses led by rival
Q32: According to the text,a true marketing decision
Q33: The difference between a traditional focus group
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