The first step in the marketing research process is to:
A) specify the sampling plan
B) collect the data
C) analyze the marketplace
D) plan the research design
E) identify and formulate the problem/opportunity to be studied

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to identify and formulate the problem/opportunity to be studied. This involves clearly defining the problem or opportunity and specifying the research objectives. Only then can the researcher move forward with planning the research design, specifying the sampling plan, collecting the data, and analyzing the marketplace.

The First Step in the Marketing Research Process Is To