A major limitation of the mall intercept interview is:
A) the difficulty of measuring attitudes and opinions
B) the need to interview people standing up
C) its high cost relative to in-home interviews
D) the difficulty of demonstrating new products
E) the difficulty of obtaining a representative sample of the population of interest

Question

Quizplus · Accepted Answer

A mall intercept sample is basically a convenience sample and not necessarily representative of the population as a whole.

A Major Limitation of the Mall Intercept Interview Is