British Columbia's Sun-Rype Products wanted to find out if Canadians were having trouble getting their required servings of fruits and vegetables each day.Marketers conducted focus groups,a type of _____,which revealed that participants were having particular trouble getting their required servings of vegetables.
A) mail survey
B) mall intercept
C) ethnographic research
D) personal interviewing
E) experiment

Question

Quizplus · Accepted Answer

A focus group is a type of personal interviewing in which seven to ten people participate in a group discussion led by a moderator.

British Columbia's Sun-Rype Products Wanted to Find Out If Canadians