Many people surveyed say they are environmentally-conscious and favor green products even if they are more expensive than traditional products.Some marketers are worried that many people may not actually purchase green products.This concern is about the potential for what kind of sampling error?
A) Nonresponse
B) Frame
C) Random
D) Measurement
E) None of the choices

Question

Quizplus · Accepted Answer

Measurement error occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

Many People Surveyed Say They Are Environmentally-Conscious and Favor Green