Which of the following is a form of observation marketing research that uses data mining coupled with identifying Web surfers by their IP addresses?
A) Web community
B) Behavioral targeting
C) Online focus group
D) Channel M2
E) Web 2.0
Correct Answer:
Verified
Q139: _ occurs when a sample,in some ways,is
Q140: A _ error arises if the sample
Q141: Media that consumers generate themselves and share
Q142: Critics of behavioral targeting say that it
Q143: What is the moderator's role in online
Q145: All of the following are advantages associated
Q146: Several types of analysis are common to
Q147: A _ specializes in arranging interviews for
Q148: _ provides market researchers with user-friendly virtual
Q149: A carefully selected group of consumers who
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