Amy stopped by the grocery store to pick up a gallon of milk.As she was waiting to check out she noticed that People Magazine had an interesting cover story about Scarlett Johansson.As Amy is a huge fan Scarlett,she had to buy a copy.In this example,the People Magazine is an example of a(n) _____ product.
A) specialty
B) convenience
C) business
D) shopping
E) unsought
Correct Answer:
Verified
Q25: A company that wants to market its
Q26: A warranty does not confirm the quality
Q27: The _ is the starting point in
Q28: Compared to the other classifications of consumer
Q29: _ products are purchased with little shopping
Q31: All sales have an implied warranty under
Q32: Which of the following is the best
Q33: Cultural traits can make a package design
Q34: The convenience product marketing strategy includes:
A) wide
Q35: When a greenhouse plant grower sells plants
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