When Coca-Cola introduced Coke Zero,this was an example of a _____ strategy.
A) repositioning
B) product line extension
C) cannibalization
D) disintermediation
E) demarketing

Name: When Coca-Cola introduced Coke Zero,this was an example of a _____ strategy. A) repositioning B) product line extension C) cannibalization D) disintermediation E) demarketing
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Question

Quizplus · Accepted Answer

Product line extension is the adding of additional products to an existing product line in order to compete more broadly in the industry.

When Coca-Cola Introduced Coke Zero,this Was an Example of a _____