The screening and concept testing stage of the new-product development process is used to:
A) eliminate undesirable ideas and predict consumer acceptance
B) refine the promotion campaign to be used with the new product
C) determine the potential profits to be gained from the new product
D) determine how long the test market should be run
E) generate new-product ideas

Question

Quizplus · Accepted Answer

Concept tests involve describing the product idea to consumers,usually before any prototype has been created,and asking for their evaluations.

The Screening and Concept Testing Stage of the New-Product Development