A word-of-mouth communication strategy,particularly conducted via the Internet,is often referred to as:
A) guerilla marketing
B) buzz marketing
C) piggybacking
D) blogging
E) relationship marketing

Question

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Trialability is the degree to which the product can be tried on a limited basis.These hearing aids cannot be.

A Word-Of-Mouth Communication Strategy,particularly Conducted Via the Internet,is Often Referred