The rate of sales decline during the decline stage of the product life cycle is largely governed by:
A) the amount of money spent on advertising
B) the number of competitors in the market
C) the intensity of the competition's marketing efforts
D) the amount of shelf space allotted to the product
E) how rapidly consumer tastes change or substitute products are adopted

Question

Quizplus · Accepted Answer

Changing consumer tastes can force a product into decline,particularly if an alternative is available.

The Rate of Sales Decline During the Decline Stage of the Product