Revenue-oriented pricing focuses on maximizing the surplus of income over costs.

Question

Quizplus · Accepted Answer

Revenue-oriented pricing involves identifying the price that yields the highest possible revenue (income) while taking into account the associated costs. This approach aims to maximize the surplus of income over costs, which means choosing a price that is high enough to generate significant revenue but also low enough to keep costs under control. Therefore, the statement is true.

Revenue-Oriented Pricing Focuses on Maximizing the Surplus of Income Over