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Mountain Express Is a Company That Provides Grocery Delivery Service

Question 110

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Mountain Express is a company that provides grocery delivery service to several small communities in Idaho.The company gives a 2 percent discount on all food orders to customers after they have used the service 10 times.An additional percentage discount is offered for each additional 15 orders up to a maximum of 8 percent.The relationship marketing strategy used by Mountain Express is based on:


A) following service delivery paradigms
B) building social bonds
C) building financial bonds
D) opening personal communication channels
E) creating structural bonds

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