Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web.Kayak does not make bookings,but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission when customers click through to their sites.Kayak.com,travelers,the airlines,and the hotels are all part of a:
A) facilitating agency
B) marketing mix intermediary
C) selective promotion channel
D) marketing channel or channel of distribution
E) transportation channel or channel of movement

Question

Quizplus · Accepted Answer

A marketing channel is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.

KayakCom Is a Company That Allows Customers to Efficiently Search