Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

Question

Quizplus · Accepted Answer

Screening dealers will promote a quality image for the product.Price is also a factor in its level of distribution intensity.It is not a convenience good.

Canesta Company Has Developed a Virtual Keyboard Out of Light