DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:

Question

Quizplus · Accepted Answer

The channel leader or channel captain is a member of a marketing channel that exercises authority and power over the activities of other channel members.DeBeers has control over delivery,inventory,etc.

DeBeers Sells Most of the Diamonds It Produces to Industry