R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt.When Kurt combines products from 41 different manufacturers into a collection retail buyers want available at one place,it is engaging in:

Question

Quizplus · Accepted Answer

Kurt is creating an assortment by combining products from 41 different manufacturers into a collection that retail buyers want available in one place. This is a key task of the merchandising function, which involves selecting and configuring a group of products to satisfy customer needs and wants.

RHKurt & Son,Inc