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Spanish Clothing Retailer Zara Transfers Twenty Product Lines a Year

Question 99

Multiple Choice

Spanish clothing retailer Zara transfers twenty product lines a year from concept to shop floor in only four weeks because it is customer-focused,not supplier-focused.Zara is implementing which supply chain management strategy?


A) Lean supply chain management
B) Reactive supply chain management
C) Agile supply chain management
D) Proactive supply chain management
E) Leagile supply chain management

Correct Answer:

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