Kmart utilizes a strategy of moderate to low prices on large quantities of products and lower levels of service to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:
A) factory outlet
B) mass merchandiser
C) convenience store
D) franchising operation
E) specialty store

Question

Quizplus · Accepted Answer

Mass merchandising is the retailing strategy whereby retailers use moderate to low prices on large quantities of merchandise and lower service to stimulate high turnover of products.

Kmart Utilizes a Strategy of Moderate to Low Prices on Large