All of the following are elements of the communication process EXCEPT:
A) encoding
B) sender
C) channel
D) comprehension
E) receiver
Correct Answer:
Verified
Q54: Encoding is the:
A) creation of the original
Q55: _ is the interpretation of the language
Q56: _ is the conversion of the sender's
Q57: Media,salespeople,or a retail store best represent which
Q58: For communication to be effective:
A) marketing managers
Q60: Anything that interferes with,distorts,or slows the transmission
Q61: The promotional mix consists of:
A) advertising,publicity,direct marketing,and
Q62: To increase its revenues,US Airways has decided
Q63: Persuasion normally becomes the primary promotion goal
Q64: Because marketers do not control consumers' comments
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