Promotion for a brand like Bounce fabric softener includes advertising,sales promotion,and public relations.To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener,marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer.In other words,the marketers of Bounce would need to use:
A) coordinational promotion
B) integrated marketing communications
C) transformational marketing
D) creative selling
E) transactional communications

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC)is the careful coordination of all promotional messages for a product tor a service to assure the consistency of messages at every contact point where a company meets the consumer.

Promotion for a Brand Like Bounce Fabric Softener Includes Advertising,sales