The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise is known as a _____ strategy.

Question

Quizplus · Accepted Answer

With a push strategy,the manufacturer promotes to the wholesaler,who then must often push the merchandise forward by persuading the retailer to handle the goods,who then uses advertising,displays,and other forms of promotion to convince consumers to buy the "pushed" products.

The Use of Aggressive Personal Selling and Trade Advertising by a Manufacturer