Shawn wanted to increase sales at his jewelry store,Murphey's Jewelers.After analyzing his sales figures,he decided to give away $50 gift certificates for local businesses to give to their employees."Many people used the gift certificates as credit toward more expensive items," explains Shawn.He used a(n)_____ strategy.

Question

Quizplus · Accepted Answer

A pull strategy is a marketing strategy that stimulates consumer demand to obtain product distribution.

Shawn Wanted to Increase Sales at His Jewelry Store,Murphey's Jewelers