Solved

Kimberly-Clark Uses Television Advertising and Couponing and Bonus Pack Sales

Question 131

Multiple Choice

Kimberly-Clark uses television advertising and couponing and bonus pack sales promotions to increase sales of its Kleenex brand of facial tissues.Which promotional strategy is Kimberly-Clark using?


A) Push
B) Personal selling
C) Pull
D) Reinforcing
E) Kinetic

Correct Answer:

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