A small,high-tech company has just launched a new writing pen that has a memory,much like a small computer.The advertising campaign focuses on the innovativeness of the new product.This is an example of pioneering advertising.

Question

Quizplus · Accepted Answer

Pioneering advertising is used for new and innovative products where the focus is on highlighting the product's unique features and benefits. In this case, the advertising campaign focuses on the pen's memory, which is a unique feature, making it an example of pioneering advertising.

A Small,high-Tech Company Has Just Launched a New Writing Pen