The advertising response function helps marketers:
A) create ads that will be noticed by consumers each time the ad runs
B) use their advertising budgets wisely
C) calculate the break-even points for each product being advertised
D) determine the reach and frequency of specific media
E) select an executional appeal appropriate to the product being advertised

Question

Quizplus · Accepted Answer

The advertising response function is a phenomenon in which spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing results.

The Advertising Response Function Helps Marketers