Exxon Mobil has launched a series of ads promoting their commitment to alternative energy sources during a time when they are recording record profits and consumers struggle with high gas prices and environmentalists are concerned that burning fossil fuels is contributing to the acceleration of global warming.This is an example of _____ advertising.
A) global
B) homogeneous
C) pioneering
D) advocacy
E) image

Question

Quizplus · Accepted Answer

Advocacy advertising is a means for organizations to express their viewpoints on various controversial issues or respond to media attacks.

Exxon Mobil Has Launched a Series of Ads Promoting Their