Ads for Sandals Resorts that prominently feature vacationers in real-life situations are using a _____ appeal.
A) slice-of-life
B) mood or image
C) fun and pleasure
D) demonstration
E) spokesperson
Correct Answer:
Verified
Q63: IBM runs television ads that show how
Q64: DAGMAR is an acronym for:
A) Defining and
Q65: Which of the following is what consumers
Q66: Many advertisements use celebrities that are liked
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Q69: Ads for Brita water filters describe how
Q70: An advertising _ identifies a reason for
Q71: In advertising,the goal is to sell the
Q72: Ads for Yoplait Greek Yogurt highlight that
Q73: A(n)_ is a desirable,exclusive,and believable advertising appeal
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