Allstate Insurance has mostly ditched its famous "in good hands" ads in favor of a character called "Mayhem," who shows up in your life at random - and trashes it.What kind of advertising appeal were these ads using?

Question

Quizplus · Accepted Answer

The ads are using fear as an advertising appeal to showcase the potential risks and challenges that people can face in their lives, and how Allstate's insurance coverage can help protect them. Mayhem symbolizes the unpredictable and chaotic events that can happen to anyone at any time, creating a sense of urgency and vulnerability in the viewers.

Allstate Insurance Has Mostly Ditched Its Famous "In Good Hands