In an advertisement for Planters peanuts and trail mix,a peanut wearing a monocle and a top hat and called Mr.Peanut represents the product quality.Mr.Peanut appears in all of the advertisements for Planters.This is an example of how a company can use a _____ executional style.
A) product symbol
B) lifestyle
C) spokesperson
D) fantasy
E) scientific evidence

Question

Quizplus · Accepted Answer

Message execution is the development of how the advertisement will be portrayed,and a product symbol (such as Mr.Peanut)is an executional style that uses a character to represent the product.

In an Advertisement for Planters Peanuts and Trail Mix,a Peanut