When an advertiser decides how much space and/or time will be placed in each advertising medium that the company wants to use,the advertiser is determining its:
A) marketing mix
B) media mix
C) promotional plan
D) advertising campaign
E) reach objectives

Question

Quizplus · Accepted Answer

The media mix is the combination of media to be used and the volume of advertising that will be conducted among the various media vehicles.

When an Advertiser Decides How Much Space And/or Time Will