In the 1960s,there were only three television networks and most consumers only received these three channels plus a local channel.Now,consumers have more than 1,600 channels to choose from.This is an example of which problem facing media planners?
A) Media fragmentation
B) Flighted media
C) Effective frequency
D) Effective reach
E) Media consolidation

Question

Quizplus · Accepted Answer

Media planners have hundreds more media options today than they had when network television reigned.

In the 1960s,there Were Only Three Television Networks and Most