Products in the latter stages of the product life cycle,which are advertised on a reminder basis,use a(n)_____ media schedule.
A) intermittent
B) bursting
C) continuous
D) trailing
E) unremitting

Question

Quizplus · Accepted Answer

A continuous schedule allows the advertising to run steadily throughout the advertising period,which is good for advertising on a reminder basis.

Products in the Latter Stages of the Product Life Cycle,which