Every day around lunchtime,Rascal's Deli sends text messages advertising daily specials to customers on their GPS-enabled mobile phones.This is an example of:
A) recency planning
B) guerrilla marketing
C) pioneering advertising
D) executional style
E) a seasonal media schedule

Question

Quizplus · Accepted Answer

Recency planning's main premise is that advertising works by influencing the brand choice of people who are ready to buy-such as urging hungry consumers to stop into Rascal's Deli around lunchtime.

Every Day Around Lunchtime,Rascal's Deli Sends Text Messages Advertising Daily