General Mills has the "Box Top for Education" program in which several of the company's products have a little Box Top coupon on the package.Families buy the products and schools collect the coupons to redeem for money for the school.This is an example of:
A) cause-related marketing
B) publicity
C) lobbying
D) consumer education
E) advocacy marketing

Question

Quizplus · Accepted Answer

Cause-related marketing involves the association of a for-profit company with a nonprofit organization.

General Mills Has the "Box Top for Education" Program in Which