Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.By donating $1 to charity for every new Facebook fan,Toys 'R' Us is using:
A) admiration
B) cause-related marketing
C) product publicity
D) philanthropic marketing
E) ethical marketing

Question

Quizplus · Accepted Answer

Cause-related marketing is a type of sponsorship involving the association of a for-profit company and a nonprofit organization.

Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than