Sweepstakes are promotions in which participants use some skill or ability to compete for prizes.Winning a contest,on the other hand,depends on chance or luck.
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Q6: Loyalty marketing programs are targeted to people
Q7: Personal selling becomes a more important promotional
Q8: With relationship selling,the objective is to build
Q9: Sales promotion offers an incentive to buy.
Q10: The objectives of a promotion depend on
Q12: When cosmetics company Estée Lauder gives customers
Q13: The first step in the selling process
Q14: With relationship selling the salesperson would spend
Q15: Marketers find it much easier to evaluate
Q16: Point-of-purchase promotions are seldom used as a
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