Dave is in charge of finding sponsors for the 2011 Riverbend Festival.He is meeting with marketing representatives from Wrangler jeans and First Tennessee National Bank,attempting to convince them to sponsor the event.Dave is engaged in personal selling.

Question

Quizplus · Accepted Answer

Dave meeting with marketing representatives and attempting to convince them qualifies as personal selling, which involves face-to-face communication and building relationships with potential customers or clients.

Dave Is in Charge of Finding Sponsors for the 2011